Wednesday, March 18, 2009

Alexa Toolbar

Type Subsidiary
Founded 1996[1]
Headquarters San Francisco, California
Industry Internet information providers
Products Search Engine
Type of site Web traffic and ranking
Advertising Web banner with AdBrite
Registration N/A
Available in English
Current status Active

Alexa Internet, Inc. is a California-based subsidiary company of that is best known for operating a website that provides information on web traffic to other websites.

Alexa Internet was founded in 1996 by Brewster Kahle and Bruce Gilliat in an effort to solve the internet search problem by tracking user decisions and using that data to aid future searches. From the company's early website in 1999:

Alexa Internet was created from a novel vision.A vision of navigation that learns and improves over time with the collective participation of its users. We all experience the gaps in navigating and finding information on the Internet as it is used today--frustrating keyword searches that turn up hundreds or thousands of web pages and sites, very few of which are of any interest. What if we, as a community of users, could effortlessly pool our collective experience and add human intelligence to navigation? What if we could fill in those gaps? It is a radical concept and it is our goal to make it real, and we invite you to join us in this effort. What we are doing can change the way we use the Internet forever. The Alexa service is the first Internet software product that learns from people. This intelligent navigation service provides a continuous source of relevant recommendations of where to go next on the Web.

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